FILL UP YOUR GLASS

I created a direct mail piece for Rivers Club, part of the Club Corp family. A lot of their sales revolve around wine and their events that pair specific foods to compliment the wine. They hold many different events each year for their members. I wanted to create a fun piece that was semi-interactive. The use of a die-cut in the front of the mailer is used to show the insert and when it is pulled out, the information behind fills up the glass with “wine”.